Today, while reading Joe Hagen's New York Magazine cover piece about Twitter, I got to this paragraph:
Out in Hollywood, Omid Ashtari has telegraphed the same “authenticity” message. He spent several weeks this summer persuading Justin Timberlake to do a Twitter Q&A to promote a movie, which made the thematic hashtag #askjt the No. 1 Twitter topic in the world. “You’ve just got to be authentic; that’s how you grow your follower base,” Ashtari says. “Engagement and authenticity will lead to a stronger audience, and that’s pretty much what I preach.”
However, I read the last sentence as: "Entitlement and authority will lead to a stronger audience...."which got me thinking. Might entitlement and authority create a more powerful force in the world of Social Media than engagement and authenticity? It worked for Mark Zuckerberg.
Out in Hollywood, Omid Ashtari has telegraphed the same “authenticity” message. He spent several weeks this summer persuading Justin Timberlake to do a Twitter Q&A to promote a movie, which made the thematic hashtag #askjt the No. 1 Twitter topic in the world. “You’ve just got to be authentic; that’s how you grow your follower base,” Ashtari says. “Engagement and authenticity will lead to a stronger audience, and that’s pretty much what I preach.”
However, I read the last sentence as: "Entitlement and authority will lead to a stronger audience...."which got me thinking. Might entitlement and authority create a more powerful force in the world of Social Media than engagement and authenticity? It worked for Mark Zuckerberg.
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