Lurid Sells

There's a full page ad for Boomerang - the new book by "The Blind Side" author, Michael Lewis - on the back of the NY Times Arts Section.

I skimmed this pull-out quote from NY Times book reviewer, Michiko Kakutani: 

Michael Lewis possesses the rare storyteller’s ability to make virtually any subject both lucid and compelling.

But instead of "lucid," I read lurid, which we all know sells more books than lucidity does, right?  Perhaps the public's appetite for revolting, murky dirt over clarity-of-thought is on the wane.  Let's hope so.